RSS for advertisers

In the radical condition there're sites used to carry only RSS feeds instead of html pages. The kind of sites play the role of conveying information to subscribers. That sounds a bit like mail list. In the mode information senders don't need elaborate web pages or a whole site to support their needs. What they want are just push-pull mode of information. They provide information to people they need that.

For advertiser it's also a good news. Why? Imageing the mode of newspapers subscription. Intentional readers are more valuable for advertisement because that improves efficiency of advertising. You don't need put your advertisements forcefully on browsers that have no desire to your advertisements and get a adverse effect you don't want to result.